Websites, search & AI
Plain-English notes for owner-operated service businesses on getting found, getting booked, and using AI without the hype. New posts every few days.
- November 1, 2026Website Design for HVAC Companies: What the Site Needs to Book JobsWhat an HVAC company website needs to book jobs: emergency and planned paths, service and area pages, online booking, speed and Google Business Profile.
- October 28, 2026Using AI to Reply to Google Reviews Without Sounding Like a RobotHow to use AI to draft Google review replies that still sound like you: where it helps, where it backfires, a short edit routine and what never to automate.
- October 25, 2026Google Business Profile Checklist for Contractors and TradesA field-by-field Google Business Profile checklist for contractors: name, service area, categories, hours, photos, reviews and avoiding suspension.
- October 16, 2026How Much Does a Small-Business Website Cost in San Diego?Published price ranges for small-business websites, what pushes a quote up or down, the costs after launch, and what a written quote should spell out.
- October 13, 2026How Service Businesses Get Recommended by ChatGPT and Google AIWhat ChatGPT and Google's AI Overviews look at before they suggest a local contractor, and the six fixes that matter most. Sourced, no hype.